LatHire connects US companies with pre-vetted bilingual virtual assistants across Latin America — executive assistants, operations support, bookkeeping, customer service and more. Talent rates run $6–8 an hour across every role, set by experience rather than a fixed tier. No deposit, no placement fee, no membership, no contract.
Access a talent community of over 100,000+ sales talent and counting
A Latin American virtual assistant is a remote professional based in Colombia, Mexico, Argentina, Brazil, Peru, Chile or Central America who handles administrative, operational or executive support work for a US company. The draw is overlap: LATAM sits within 0–3 hours of US time zones, so your assistant is online when you are — unlike a Philippines-based VA working a night shift. Bilingual English and Spanish is standard rather than rare.
Talent rates run $6 to $9 an hour. That figure is the assistant's rate for the hours they actually work, not an all-in package price. Where someone sits in the band comes down to experience and the complexity of the work — an entry-level assistant covering inbox and calendar sits at the bottom, an executive assistant or bookkeeper in the middle, an operations manager at the top. At 40 hours a week that is roughly $960 to $1,440 a month reaching the assistant, against $45,000–$62,000 a year fully loaded for a comparable US hire.
| Annual cost | US in-house | Philippines | Latin America (LatHire) |
|---|---|---|---|
| Assistant's salary | $46,000 | $9,600 | $12,480–$18,720 |
| Hourly talent rate | $22–$30 | Varies | $6–$9 |
| Payroll taxes (7.65–10%) | $4,140 | — | Handled by LatHire |
| Benefits (20–30%) | $11,500 | — | Handled by LatHire |
| PTO (5–10%) | $2,300 | — | Handled by LatHire |
| Recruiting / placement fee | $5,000–$10,000 | Varies | $0 |
| Membership fee | — | Varies | $0 |
| Total cost of the person | $68,940+ | $9,600 + fees | $12,480–$18,720 |
| US time-zone overlap | Full | 0–3 hours | Full |
| Bilingual EN/ES | Rare | Rare | Standard |
US figures use public salary data for an executive or administrative assistant plus standard employer burden. The LatHire column is the talent rate only — $6–8 an hour, which comes to $12,480–$18,720 a year at 40 hours a week — against $68,940 to put the equivalent person on a US payroll. Where an assistant lands in that band depends on their experience and the complexity of the work, not on a fixed tier. Contracts, international payroll and labour compliance across Latin America are handled by us, and there is no placement fee, deposit or membership.
The four routes into Latin American talent, on the terms that actually differ.
| LatHire | VA agencies | Freelancers | Offshore BPO | |
|---|---|---|---|---|
| Pricing model | Hourly talent rate, $6–8 | Marked-up hourly + membership | Hourly bid + platform fee | Per-seat contract |
| Placement fee | None | Sometimes | None | Setup fee typical |
| Recurring membership | None | Monthly | None | Bundled |
| Interview before hiring? | Yes, always | Usually | Yes | Rarely |
| Dedicated to one client? | Yes | Usually | No | Often shared |
| Time-zone overlap | Full US hours | Varies | Varies | Often night shift |
| Bilingual EN/ES | Standard | Common | Varies | Rare |
| Vetting | Multi-stage + live English test | Varies by provider | Self-reported profiles | Internal, opaque |
| Payroll & compliance | Handled by LatHire | Handled | Your problem | Handled |
| Contract | Rolling monthly | Membership term | Per project | 6–12 months |
| Replacement | Free, any time | Varies | Rehire yourself | Agent swap, no control |
The practical differences come down to control and commitment. VA agencies bundle a membership you keep paying whether or not you use the assistant, and the term usually outlasts the need. Freelance platforms take a cut of every hour and leave payroll, contracts and compliance with you. Offshore BPOs put you on a six- to twelve-month contract with a shared agent you never interviewed and cannot swap. With us you interview every candidate before anyone is assigned, the talent rate is $6–8 an hour, and the agreement is rolling monthly with a free replacement at any point in the engagement.
Real, currently available assistants with full CVs, intro videos and verified English fluency scores. The figure shown is the assistant's talent rate at full-time hours — $6–8 an hour depending on experience — not an all-in package price.
Most people underestimate the scope. A senior Latin American VA is not a task-taker — they own processes, chase the things you forget, and hand work back finished rather than half-done.
The list below is what our clients actually delegate, in rough order of how quickly it pays for itself.
Triaging mail, drafting replies in your voice, defending your calendar and handling scheduling across time zones — so you stop being the bottleneck on your own week.
Travel, expenses, board prep, meeting notes and follow-up tracking. The work that quietly eats a founder's week and never appears on a job description.
Email, live chat and phone support in English and Spanish, working inside your helpdesk on your macros — Zendesk, Intercom, Front or Help Scout.
AR/AP, reconciliation, expense categorisation and invoice chasing in QuickBooks, Xero or Bill.com. Books that close on time without you touching them.
Keeping records accurate, deduping, enriching and running reports — so the pipeline numbers you make decisions on are actually worth trusting.
SOP documentation, vendor coordination and project tracking in Asana, ClickUp, Monday or Notion. Turning how you do things into something repeatable.
Screening applicants, scheduling interviews, chasing references and running onboarding paperwork so hiring stops stalling on admin.
Native Spanish plus C1–C2 professional English at no premium. One hire serves your English and Spanish-speaking customers — the main reason clients pick LATAM over other regions.
Every rate below is the assistant's hourly talent rate — what they are paid for the hours they work, not an all-in package figure. Rates run $6–8 an hour across every role, set by experience and the complexity of the work rather than a fixed tier. Full-time is 40 hours a week, part-time is typically 20, and the hourly rate is the same either way. No deposit, no placement fee, no membership, rolling monthly.
A virtual assistant is worth hiring when the admin load is real but a full US salary is not justified. These are the situations where clients tell us it paid for itself fastest.
You are the bottleneck on scheduling, inbox and follow-up, and the strategic work keeps sliding to the evening. This is the single most common trigger and the fastest to pay back.
A US executive assistant costs $45,000–$62,000 fully loaded. For most founders the role is clearly worth having and just as clearly not worth that — which is why it never gets filled.
You serve Spanish-speaking customers and currently handle it with a translation workaround, a part-timer, or not at all. One bilingual hire replaces all three.
You have tried offshore support and lost patience with the lag — questions answered overnight, nothing resolved same day. A 0–3 hour overlap fixes the thing that actually annoyed you.
Nothing is written down, everything routes through you, and onboarding anyone takes a month. A senior assistant documents the process while doing the work.
Overlap, language profile and rate by market. All rates are hourly talent rates — what the assistant is paid for the hours they work.
Eastern Time with no daylight-saving shift, so the overlap never moves. The largest bilingual talent pool in the region and our most-requested market — strongest for executive support and customer-facing work.
Central and Pacific overlap, and the deepest pool for US-market customer service. The obvious choice if you serve Spanish-speaking customers in the US or sell into Mexico itself.
One to two hours ahead of Eastern. Consistently the highest average English proficiency in Latin America, which makes it the best market for written work, research and anything analytical.
One to two hours ahead of Eastern. Portuguese-native with strong English — the market to use when you need coverage across Latin America rather than Spanish alone.
Eastern Time year-round and the lowest cost band with solid bilingual availability. Good value for high-volume administrative and data work.
Central Time and the highest English fluency in Central America. Premium rates for the region, and the output matches — our usual recommendation for client-facing executive roles.
Every assistant in our pool is screened on three axes — relevant experience, English fluency, and how they handle unsupervised work. We reject 96% of applicants. The 4% who make it through are the ones you interview.
We test English on a live call rather than reading it off a CV, because comprehension and composure are what actually determine whether delegating saves you time or creates more work.
We capture what you need delegated, the tools you work in, the hours you want covered, whether you need Spanish, and your budget range.
3–5 hand-picked virtual assistant profiles with intro videos, full résumés, tested English scores and skill scorecards. Request more any time, or browse the pool yourself.
Assess each candidate in depth, then run your own working test if you want one — a real inbox triage or a calendar scenario. Interview the ones you like. Skip the ones you don't.
We handle contracts, international payroll, taxes and compliance. Your assistant joins your email, calendar and project tools like any other team member.
Need a second assistant, a switch to part-time, or a replacement? Your account manager handles it, for the life of the engagement.
What clients typically see from a full-time LatHire virtual assistant. Ramp speed depends on how much of your process is already written down — the more context you can hand over on day one, the faster this moves.
The hours a full-time assistant covers, aligned to your working day rather than a night shift.
Typical time to full productivity once your tools, context and SOPs are handed over.
What clients most often report reclaiming in the first month — mostly inbox, scheduling and follow-up.
Verified professional English, scored on a live call and shown on every profile before you interview.
Annual attrition across our placed assistants, against 30–40% typical for the role in the US.
From intro call to shortlist. Most clients interview that week and onboard within seven days.
Inbox and calendar ownership for founders, customer support in English and Spanish, CRM hygiene and onboarding admin — the operational load that scales faster than headcount.
Aged and inbound lead lists, compliant call openers, licensed-agent handoff. Bilingual coverage for Spanish-speaking policyholders at no extra cost.
Homeowner qualification on the call — ownership, roof condition, bill size — then straight into the estimator’s calendar.
Transaction coordination, listing admin, document chasing and client follow-up. Comfortable in Follow Up Boss, kvCORE, Dotloop and GoHighLevel.
DM and phone setting for webinar, VSL, and paid-ad funnels. Qualifies on spend capacity without killing the appointment.
Consultation booking, reactivation campaigns, and confirmation sequences that protect chair time.
Delegation only works if you can ask a question and get an answer the same hour. All LatHire talent sits within two hours of US time — that's the difference between nearshore and offshore, and it's the reason clients who tried a night-shift VA and gave up tend to stick with this one.
The differences that show up in month three, not month one.
No upfront fees — We source, vet, and present candidates before you pay anything. Interview first — Meet and approve every candidate before they join your team. Free replacements — If a hire doesn’t work out, we replace them at no cost. Payroll & compliance handled — International payroll, contracts, and labour compliance across LATAM. Rolling monthly — 30 days’ notice. No annual lock-in.
Learn how LatHire helped top design portfolio site Dribbble save 85% by building out its sales team in Latin America.
Explore how LatHire has helped our clients build top sales teams.
