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A cold caller owns the top of your pipeline so your closers only speak to interested prospects. That means 150+ outbound dials a day from your script, gatekeeper navigation, objection handling, qualifying on interest and motivation, booking straight onto your calendar, multi-touch follow-up by call, SMS and email, and an accurate disposition logged on every single call. These are trained outbound callers, not general virtual assistants. A US cold caller costs $45,000–$60,000 a year fully loaded; a dedicated bilingual caller through LatHire starts at $6 per hour, part-time or full-time, working your hours in your dialer.
A cold caller sits at the very top of your funnel. Their scorecard is dials, connects, conversations and appointments — not pipeline value or discovery calls.
The distinction that matters: these are trained outbound callers, not general virtual assistants who happen to own a headset. Every caller is phone-tested on dial volume, talk time and objection handling before they reach your shortlist.
150–250 outbound dials a day from your script, every day, without the volume collapsing the moment something else needs attention. Consistency is the whole product.
Getting past the receptionist, the "send me an email", and the first three brush-offs. Tested in a live roleplay before you ever see the profile, not self-reported on a CV.
Interest, motivation, timeline and authority confirmed on the call, so your closers stop spending their day on prospects who were never going to buy.
Interested prospects booked straight onto your closer's calendar, confirmed live on the phone, invite sent before the call ends.
Motivated seller, FSBO, expired and absentee-owner lists. Qualifies on condition, timeline, price and motivation, and works in Podio, REsimpli, Follow Up Boss, Mojo and Batch Dialer.
Systematic call, SMS and email follow-up across a cadence you define — because most deals sit in the fifth touch, not the first.
An accurate disposition on every single call, logged in GoHighLevel, HubSpot, Salesforce, Pipedrive, Close or Zoho. You can audit the day's work, not just take a number on trust.
Native Spanish plus phone-tested C1–C2 English with a neutral accent. One hire works your English and Hispanic-market lists at no extra cost.
A dedicated cold caller fits a team that needs more conversations at the top of the funnel but cannot sustain the dial volume internally.
Your reps spend the morning building lists and the afternoon avoiding the phone. Dial volume is the first thing to collapse when anything else needs attention, and it never recovers on its own.
A fully loaded US cold caller runs $45,000–$60,000 a year once you add payroll tax, benefits and PTO — for a role with high turnover and a long ramp. The maths rarely survives contact with a spreadsheet.
Motivated seller, FSBO, expired and absentee-owner lists only work if someone dials them every single day. Volume is the entire strategy, and it is the part that keeps slipping.
A launch or a new territory needs conversations now, not after a three-month hiring cycle. You can add calling capacity in days and scale seats up or down monthly.
Per-appointment pricing gets expensive fast, and you never own the lead data, the recordings or the relationship. A dedicated caller is a flat rate and everything stays in your CRM.
Cold callers start at $6 per hour. You hire the caller directly, so there is no agency markup, no per-appointment fee, no deposit and no long-term contract. Rolling monthly, part-time or full-time.
| First-year cost | US in-house | Philippines | Latin America via LatHire |
|---|---|---|---|
| Base salary | $42,000 | $9,600 | $11,520 |
| Payroll taxes (7.65–10%) | $4,040 | — | Included |
| Benefits (20–30%) | $10,500 | — | Included |
| PTO (5–10%) | $2,100 | — | Included |
| Recruiting / placement fee | $6,000–$12,000 | Varies | $0 |
| Total first year | $64,640+ | $9,600 + fees | $11,520 all-in |
| US time-zone overlap | Full | 0–3 hours | Full |
| Bilingual EN/ES | Rare | Rare | Standard |
US figures are drawn from public salary data plus standard employer burden for an outbound calling role. LatHire rates are all-in: payroll, taxes, compliance and account management included, with no placement fee. Offshore figures exclude provider service fees and assume limited US-hours overlap — which for a phone-first role is the whole ballgame.
We capture your ICP, offer, outreach motion, CRM and dialer stack, dial targets, and comp range.
3–5 hand-picked appointment setter profiles with intro videos, full résumés, and skill scorecards. Request more any time, or browse the pool yourself.
Assess each candidate in depth, then run your own cold-call roleplay. Interview the ones you like. Skip the ones you don’t.
We handle contracts, international payroll, and compliance. Your setter joins your dialer and CRM like any other team member.
Need a second setter, a switch to part-time, or a replacement? Your account manager handles it.
Typical output from a full-time cold caller after a two-week ramp. Numbers move with list quality, offer and industry — a clean B2B list and an aged real estate list behave nothing alike.
Cold outbound into your ICP, meeting booked straight onto the founder’s or AE’s calendar, full recordings and CRM notes retained by you.
Aged and inbound lead lists, compliant call openers, licensed-agent handoff. Bilingual coverage for Spanish-speaking policyholders at no extra cost.
Homeowner qualification on the call — ownership, roof condition, bill size — then straight into the estimator’s calendar.
Circle prospecting, expired and FSBO follow-up, database reactivation. Comfortable in Follow Up Boss, kvCORE, and GoHighLevel.
DM and phone setting for webinar, VSL, and paid-ad funnels. Qualifies on spend capacity without killing the appointment.
Consultation booking, reactivation campaigns, and confirmation sequences that protect chair time.
Appointment setting only works if your setter is dialing when your prospects answer. All LatHire talent sits within two hours of US time — that's the difference between nearshore and offshore.
Our unique blend of bespoke AI and human ingenuity helps us maintain our elite talent pool.

No upfront fees — We source, vet, and present candidates before you pay anything. Interview first — Meet and approve every candidate before they join your team. Free replacements — If a hire doesn’t work out, we replace them at no cost. Payroll & compliance handled — International payroll, contracts, and labour compliance across LATAM. Rolling monthly — 30 days’ notice. No annual lock-in.
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