Full-time, dedicated appointment setters for outbound calling, lead qualification, CRM updates, and booked meetings. Fluent English, full US-hours overlap, from $850 a month — around 78% less than a US hire. Shortlist in 24 hours.
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An appointment setter is a full-time outbound professional who works your prospect lists by phone, email, LinkedIn, and SMS, qualifies for fit, and books qualified meetings directly onto your closers' calendars — then runs confirmation sequences so those meetings actually happen. They sit one step ahead of your closer and one step below an SDR. A US appointment setter costs $55,000–$70,000 a year fully loaded. A dedicated LATAM setter through LatHire costs $850–$1,300 a month, all-in, working your hours in your CRM.
LatHire connects you with top LatAm talent tailored to your needs. Our curated selection of professionals makes finding the perfect fit simple.
An appointment setter is a full-time outbound professional whose job is to get qualified prospects onto your closers' calendars — and make sure they turn up. They work assigned prospect lists, run outreach across phone, email, LinkedIn, and SMS, log every attempt, and own the booking from first contact through to the scheduled call.
The role sits one step ahead of your closer and one step below an SDR. A setter's scorecard is dials, connects, appointments booked, and show rate — not pipeline value or discovery calls. When you hire an appointment setter through LatHire, you get a full-time bilingual professional in your time zone, working inside your dialer and CRM, from $850 a month.
Works assigned lists across phone, email, LinkedIn, and SMS at 150–250 dials a day. Every contact attempt is logged with an outcome.
Confirms budget, authority, need, and timeline on the call before booking. The setter owns the step from first contact to scheduled meeting — not just a qualified record in the CRM.
Books directly onto your closers’ calendars, confirms date and time live with the prospect, and sends the invite before the call ends.
Every outreach attempt, qualification note, call outcome, and meeting status logged in GoHighLevel, HubSpot, Salesforce, Pipedrive, Close, or Zoho. Clean data, not a black box.
Reminder and confirmation sequences between booking and the call. At-risk meetings are flagged, cancellations are rebooked same-day, and show rate stays with the setter.
Speed-to-lead on form fills and paid-ad leads, plus systematic reactivation of aged lists and closed-lost. Most of your pipeline is already in your CRM.
Two-way texting and Instagram/Facebook DM outreach where your buyers actually reply — not just cold email.
Native Spanish plus C1–C2 professional English. One hire covers both markets — a real edge in insurance, solar, home services, and healthcare.
An appointment setter fits a team that needs more booked meetings but can't run outbound at volume internally.
Account executives lose hours a day chasing cold contacts instead of running booked calls. A setter takes the outreach, qualifies for fit, and hands over a meeting on the calendar.
Dial and email volume collapses the moment prospecting competes with anything else. A dedicated setter keeps that volume running every day regardless of what else is on fire.
A fully loaded US appointment setter runs $55,000–$70,000 a year once you add payroll tax, benefits, and PTO. A LatHire setter holds the same standard for a fraction of it.
A launch or a new territory needs meetings now, not after a three-month hiring cycle. You can add setter capacity in days.
Agencies charging $75–$150 per booked meeting get expensive fast — and you never own the lead data, the recordings, or the relationship.
A US-based appointment setter costs $55,000–$70,000 a year once you add payroll tax, benefits, and PTO. A LatHire appointment setter starts at $850/month — same dial volume, same English fluency, full US-hours overlap, roughly 78% less.
| Costs (Avg.) | US In-House Hire | Offshore (Philippines) | LATAM via LatHire |
|---|---|---|---|
| Annual base salary | $50,400 | $9,600 | $10,200 |
| Payroll taxes (7.65–10%) | $4,850 | — | Included |
| Benefits (20–30%) | $12,600 | — | Included |
| PTO (5–10%) | $2,520 | — | Included |
| Recruiting / placement fee | $7,500–$15,000 | Varies | $0 |
| Total first-year cost | $77,870+ | $9,600 + provider fees | $10,200 all-in |
| Savings vs US | — | ~$68,000 | ~$67,700 |
| US time-zone overlap | Full | 0–3 hours | Full |
| Bilingual EN/ES | Rare | Rare | Standard |
US figures are based on publicly available salary data (Indeed, Glassdoor, BLS) plus standard employer burden. LatHire rates are all-in — payroll, taxes, compliance, and account management are included, with no placement fee. Offshore figures exclude provider service fees. Most global outsourcing providers quote LATAM appointment setters at $1,300–$1,500 a month. LatHire starts at $850 because we recruit in LATAM directly instead of brokering across 150 countries.
If your close happens on a call and your bottleneck is calendar volume, hire an appointment setter. If your deal needs deeper qualification before an AE will take the meeting, hire an SDR.
Comparing LatHire vs Agencies vs Freelancers vs BPOs
| LatHire | Agencies | Freelancers | BPOs | |
|---|---|---|---|---|
| Engagement | Full-time, dedicated | Per booked meeting | Hourly or project | Shared agent pool |
| Cost at 20 appts/month | $850–$1,300 flat | $1,500–$3,000 | Variable hourly | $2,000+ minimum |
| Cost at 40 appts/month | $850–$1,300 flat | $3,000–$6,000 | Variable hourly | Tiered up |
| Who owns lead data? | You | The agency | You | The BPO |
| Call recordings | Yours | Rarely shared | Yours | Rarely shared |
| Works your CRM & scripts? | Yes | Their process | Varies | Standardised |
| Learns your offer? | Dedicated to you | Split across accounts | Split across accounts | Split across accounts |
| Vetting | Multi-stage + live English test | Not visible to you | Self-reported profiles | Internal, opaque |
| Time-zone overlap | Full US hours | Varies | Varies | Often offshore |
| Upfront fees | None | Minimum spend | None | Setup fees typical |
| Replacement | Free, any time | N/A | Rehire yourself | Agent swap, no control |
| Contract | Rolling monthly | Retainer minimum | Per project | 6–12 month terms |
Break-even against a pay-per-appointment agency lands around 12–15 booked meetings a month. Above that, a dedicated setter is cheaper every month — and the cost never rises with your volume.
Every appointment setter in our pool is screened on three axes — outbound experience, English fluency, and cultural fit with US buyers. We reject 96% of applicants. The 4% who make it through are the ones you interview.
We capture your ICP, offer, outreach motion, CRM and dialer stack, dial targets, and comp range.
3–5 hand-picked appointment setter profiles with intro videos, full résumés, and skill scorecards. Request more any time, or browse the pool yourself.
Assess each candidate in depth, then run your own cold-call roleplay. Interview the ones you like. Skip the ones you don’t.
We handle contracts, international payroll, and compliance. Your setter joins your dialer and CRM like any other team member.
Need a second setter, a switch to part-time, or a replacement? Your account manager handles it.
Numbers vary by list quality, offer, and industry — but here's what our clients typically see from a full-time LatHire appointment setter after a two-week ramp.
Compare LATAM markets by time-zone overlap, call volume, language, and cost.
Eastern Time overlap with the largest bilingual talent pool in the region. Best when cold calling, live booking, and same-day follow-up need real-time overlap with US prospects and closers. Covers: US business-hour cold calling · qualification before booking · same-day follow-up · discovery call booking · calendar coordination with US closers · CRM notes per attempt · confirmations and reminders $850 – $1,200 per month
Pacific through Central coverage, strongest cultural proximity to US buyers, and the deepest bench for Spanish-language setting into US Hispanic markets. Covers: B2B appointment setting · BANT checks · CRM field updates · follow-up calls and emails · HubSpot/Salesforce updates · live calendar coordination · pre-call confirmation $900 – $1,300 per month
Highest average English proficiency in the region and strong written communication. Best where outbound depends on cold email, multi-touch sequencing, and disciplined CRM work. Covers: multi-touch outbound · cold email and call follow-up · CRM data entry · booking from qualified replies · source and outcome logging · script adherence · sequence tracking $900 – $1,300 per month
Eastern Time alignment at the lowest cost band in the region. Best for dial-heavy motions where volume and consistency matter more than complex qualification. Covers: high-volume outbound calling · daily dial tracking · objection handling · lead reactivation · no-response follow-up · phone-based booking · call logging $800 – $1,100 per month
Mature contact-centre labour market with strong phone-first training. Best for teams that want experienced call-floor discipline rather than generalist sales talent. Covers: scripted outbound calling · inbound overflow · appointment confirmation calls · reminder sequences · CRM status updates · shift-based coverage $800 – $1,100 per month
For teams selling into Brazil alongside the US, or running LATAM-wide outbound. Eastern-adjacent hours with trilingual coverage available. Covers: English and Portuguese outreach · LATAM territory setting · CRM updates · calendar coordination · qualification and handoff $1,000 – $1,400 per month
Cold outbound into your ICP, meeting booked straight onto the founder’s or AE’s calendar, full recordings and CRM notes retained by you.
Aged and inbound lead lists, compliant call openers, licensed-agent handoff. Bilingual coverage for Spanish-speaking policyholders at no extra cost.
Homeowner qualification on the call — ownership, roof condition, bill size — then straight into the estimator’s calendar.
Circle prospecting, expired and FSBO follow-up, database reactivation. Comfortable in Follow Up Boss, kvCORE, and GoHighLevel.
DM and phone setting for webinar, VSL, and paid-ad funnels. Qualifies on spend capacity without killing the appointment.
Consultation booking, reactivation campaigns, and confirmation sequences that protect chair time.
Appointment setting only works if your setter is dialing when your prospects answer. All LatHire talent sits within two hours of US time — that's the difference between nearshore and offshore.
Our unique blend of bespoke AI and human ingenuity helps us maintain our elite talent pool.
No upfront fees — We source, vet, and present candidates before you pay anything. Interview first — Meet and approve every candidate before they join your team. Free replacements — If a hire doesn’t work out, we replace them at no cost. Payroll & compliance handled — International payroll, contracts, and labour compliance across LATAM. Rolling monthly — 30 days’ notice. No annual lock-in.
Learn how LatHire helped top design portfolio site Dribbble save 85% by building out its sales team in Latin America.
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