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Appointment setting services take over the top of your sales funnel — working prospect lists by phone, email, LinkedIn and SMS, qualifying for fit, and booking meetings onto your closers' calendars. They come in two shapes. Agencies and BPOs charge per booked meeting, typically $75–$150, using shared agents on their own scripts and systems. Dedicated staffing places one full-time setter inside your CRM and dialer for a flat monthly rate, from $850. The break-even is roughly 12–15 meetings a month: above that, dedicated is cheaper every month, and the cost never rises as volume does. You also keep the lead data, the call recordings and the relationship, which you generally don't with an agency.
| Meetings booked per month | Agency @ $110/meeting | Dedicated setter (flat) | Your saving |
|---|---|---|---|
| 10 meetings | $1,100 | $1,050 | $50 |
| 15 meetings | $1,650 | $1,050 | $600 |
| 25 meetings | $2,750 | $1,050 | $1,700 |
| 40 meetings | $4,400 | $1,050 | $3,350 |
| 60 meetings | $6,600 | $1,050 | $5,550 |
| Effective cost per meeting at 40/mo | $110 | $26 | 76% less |
| Annual cost at 40/mo | $52,800 | $12,600 | $40,200 |
| Who owns the lead data? | The agency | You | — |
| Call recordings | Rarely shared | Yours | — |
Agency figures use a mid-market rate of $110 per booked meeting; most quote $75–$150. The dedicated column is one full-time LatHire setter at $1,050/month all-in — payroll, taxes, compliance and account management included, no placement fee. The flat rate does not move with volume, so every meeting above break-even costs you nothing extra. Volumes assume a two-week ramp and a reasonable list.
Dedicated staffing vs agencies vs freelancers vs BPOs, on the terms that actually differ.
| Dedicated (LatHire) | Agencies | Freelancers | BPOs | |
|---|---|---|---|---|
| Pricing model | Flat monthly | Per booked meeting | Hourly or project | Shared agent pool |
| Cost at 20 appts/month | $850–$1,300 flat | $1,500–$3,000 | Variable hourly | $2,000+ minimum |
| Cost at 40 appts/month | $850–$1,300 flat | $3,000–$6,000 | Variable hourly | Tiered up |
| Who owns lead data? | You | The agency | You | The BPO |
| Call recordings | Yours | Rarely shared | Yours | Rarely shared |
| Works your CRM & scripts? | Yes | Their process | Varies | Standardised |
| Learns your offer? | Dedicated to you | Split across accounts | Split across accounts | Split across accounts |
| Vetting | Multi-stage + live English test | Not visible to you | Self-reported profiles | Internal, opaque |
| Time-zone overlap | Full US hours | Varies | Varies | Often offshore |
| Upfront fees | None | Minimum spend | None | Setup fees typical |
| Replacement | Free, any time | N/A | Rehire yourself | Agent swap, no control |
| Contract | Rolling monthly | Retainer minimum | Per project | 6–12 month terms |
Agencies make sense when your volume is genuinely low and you want zero management overhead — under about a dozen meetings a month, per-meeting pricing is hard to beat. Above that the economics invert, and the ownership questions start to matter more than the invoice: whose CRM the data sits in, whether you can listen back to the calls, and whether anyone on the account actually knows your offer.
The service covers the whole top of your funnel — not just the dialling. Your setter works your lists, qualifies to your standard, books straight onto your closers' calendars and then protects the show rate.
What you are buying is capacity, not booked meetings. That distinction is the whole point: a per-meeting contract pays for volume of bookings, which quietly rewards loose qualification. A flat monthly rate pays for consistent effort against your standard, and the incentive to book a bad meeting disappears.
Your lists worked across phone, email, LinkedIn and SMS at 150–250 dials a day, five days a week. Volume does not dip when something else catches fire, because nobody else is competing for the hours.
Budget, authority, need and timeline confirmed live on the call before anything reaches a calendar. You define the qualification bar; meetings that miss it do not get booked to pad a monthly number.
Slots taken directly on your closers' calendars, confirmed with the prospect while still on the phone, invite sent before the call ends. No handoff queue, no scheduling ping-pong.
Every dial, note, outcome and meeting status written into your GoHighLevel, HubSpot, Salesforce, Pipedrive, Close or Zoho instance. The pipeline history stays with you if the engagement ever ends.
Confirmation and reminder sequences run between booking and the call. At-risk meetings get flagged, cancellations get rebooked the same day, and show rate is a number your setter is accountable for.
Speed-to-lead on inbound form fills and paid-ad enquiries, plus systematic reactivation of aged lists and closed-lost. Most of the pipeline you are paying an agency to replace is already sitting in your CRM.
Two-way texting plus Instagram and Facebook DM outreach, for the buyers who will never answer a cold call but will reply to a message.
Native Spanish with C1–C2 professional English, at no extra cost. One setter covers both markets — a real advantage in insurance, solar, home services and healthcare.
Per-meeting pricing is genuinely the right answer for some teams — low volume, no appetite for management, no strong view on qualification. These are the signals that you have outgrown it.
You are past the break-even. At 25 meetings a month a $110-per-meeting contract costs $2,750; the same output on a flat rate costs $1,050. The gap compounds every month you grow, because the flat rate does not move.
You cannot listen back to calls, the prospect records live in someone else's CRM, and if the contract ends the pipeline history goes with it. Ownership only matters until the day it really matters.
A shared agent covering six accounts will never learn your offer properly. If your product needs more than a script — technical qualification, an unusual buyer, a long objection list — shared coverage shows.
Meetings arrive but the closers say they were not qualified. Per-meeting pricing pays for bookings, so the incentive sits on volume rather than fit. A flat rate removes that pressure entirely.
A launch or a new territory needs meetings now, not after a three-month hiring cycle, and not after an agency onboarding queue. Capacity can be added in days.
We capture your ICP, offer, outreach motion, CRM and dialer stack, dial targets, and comp range.
3–5 hand-picked appointment setter profiles with intro videos, full résumés, and skill scorecards. Request more any time, or browse the pool yourself.
Assess each candidate in depth, then run your own cold-call roleplay. Interview the ones you like. Skip the ones you don’t.
We handle contracts, international payroll, and compliance. Your setter joins your dialer and CRM like any other team member.
Need a second setter, a switch to part-time, or a replacement? Your account manager handles it.
Typical output after a two-week ramp, on a reasonable list. We publish the activity numbers as well as the booking numbers, because activity is what you are actually buying — and it is the part most per-meeting contracts never show you.
Cold outbound into your ICP, meeting booked straight onto the founder’s or AE’s calendar, full recordings and CRM notes retained by you.
Aged and inbound lead lists, compliant call openers, licensed-agent handoff. Bilingual coverage for Spanish-speaking policyholders at no extra cost.
Homeowner qualification on the call — ownership, roof condition, bill size — then straight into the estimator’s calendar.
Circle prospecting, expired and FSBO follow-up, database reactivation. Comfortable in Follow Up Boss, kvCORE, and GoHighLevel.
DM and phone setting for webinar, VSL, and paid-ad funnels. Qualifies on spend capacity without killing the appointment.
Consultation booking, reactivation campaigns, and confirmation sequences that protect chair time.
Plenty of appointment setting services run offshore floors with a two- or three-hour overlap, which means your prospects get called at the edges of their day and your closers coordinate by email. Everyone on our side sits within two hours of US time and works your hours.
The differences that show up in month three, not month one.

No upfront fees — we source, vet and present setters before you pay anything. Approve first — you interview and approve every setter before they touch your list. Free replacements — if it isn't working we swap them at no cost. Payroll and compliance handled — contracts, international payroll and labour compliance across LATAM, on one invoice. Rolling monthly — 30 days' notice, no minimum spend and no annual lock-in.
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