Hiring great appointment setters can be the difference between a sales pipeline that grows consistently and one that constantly struggles to generate qualified meetings.
Today’s appointment setters do far more than simply schedule calls. The best professionals know how to qualify prospects, handle objections, personalize outreach, follow up consistently, and keep your CRM updated, all while representing your brand professionally.
For many US and Canadian companies, hiring locally has become increasingly expensive. Experienced appointment setters in North America often command salaries exceeding $60,000–$85,000 per year, before commissions, benefits, taxes, software, and recruitment costs.
As a result, thousands of startups and growing businesses are now looking to hire appointment setters from Latin America, where they can access highly skilled sales professionals with excellent English, overlapping US business hours, and significantly lower hiring costs.
The challenge isn’t finding candidates—it’s choosing the right hiring platform.
Some websites simply connect you with freelancers. Others operate as premium recruitment agencies charging thousands of dollars in placement fees. A few specialize specifically in outbound sales talent.
In this guide, we’ve compared the best platforms to hire appointment setters, evaluating each based on:
| Platform | Best For | Hiring Model | Pricing |
| LatHire | Overall best for hiring LATAM appointment setters | Direct hiring marketplace | No placement fee |
| HireSDR.io | SDRs and outbound sales teams | Specialist recruitment | Salary only |
| Belkins | Fully managed outbound campaigns | Done-for-you agency | Premium monthly retainer |
| Martal Group | Enterprise outbound sales | Managed service | Premium monthly engagement |
| BELAY | Virtual assistants | Managed staffing | Premium hourly pricing |
| Boldly | Executive assistants | Subscription staffing | Premium monthly plans |
| Upwork | Freelancers | Marketplace | Hourly contracts |
| Fiverr | One-off projects | Gig marketplace | Per project |
| LinkedIn Jobs | DIY recruiting | Job board | Pay per job or recruiter subscription |
| Indeed | Large applicant pools | Job board | Sponsored listings |
Over the last few years, Latin America has become one of the fastest-growing regions for remote sales hiring.
Instead of outsourcing to distant time zones or competing for increasingly expensive local talent, businesses are hiring experienced appointment setters across countries like Argentina, Colombia, Mexico, Costa Rica, Chile, Peru, and Brazil.
Some of the biggest advantages include:
Many LATAM appointment setters work exclusively with North American businesses and are comfortable handling outbound calls, discovery conversations, and follow-up emails with English-speaking prospects.
Unlike offshore teams located 10–12 hours ahead, LATAM professionals typically overlap with US business hours, making collaboration, coaching, and live prospecting much easier.
Hiring an experienced appointment setter in Latin America can reduce total hiring costs by as much as 50–80% compared to hiring within the United States, while still maintaining high-quality communication and performance.
Many LATAM professionals have experience using modern sales tools such as:
This allows new hires to become productive much faster.
Every platform on this list was evaluated using the same criteria.
Does the platform specialize in appointment setters and outbound sales professionals, or is it a general hiring marketplace?
Do candidates undergo interviews, English assessments, communication testing, or sales evaluations before being introduced to employers?
How quickly can businesses start interviewing qualified candidates?
We considered not only salary expectations but also recruitment fees, subscriptions, placement costs, and long-term value.
Can the platform help companies hire one appointment setter today and build a complete outbound team tomorrow?
If you’re looking to hire LATAM appointment setters without paying expensive recruitment fees or spending weeks reviewing resumes, LatHire.com is our top recommendation.
Unlike traditional job boards that require employers to source, screen, and interview dozens of applicants, LatHire focuses on connecting companies with pre-vetted professionals from Latin America who already have experience supporting US businesses.
Whether you’re hiring your first appointment setter or expanding an outbound sales team, LatHire offers one of the fastest and most cost-effective ways to find experienced talent.
LatHire specializes in hiring professionals from across Latin America, giving companies access to candidates who combine excellent communication skills with significant cost advantages and strong cultural alignment with North American businesses.
Appointment setters on the platform commonly have experience with:
Many candidates have previously worked with SaaS companies, agencies, healthcare providers, professional services firms, real estate businesses, and B2B technology companies.
Unlike open freelance marketplaces, LatHire evaluates candidates before introducing them to employers.
Depending on the role, screening may include:
This significantly reduces the amount of time employers spend filtering unsuitable applicants.
One of LatHire’s biggest advantages is its pricing model.
Instead of charging expensive placement fees like many managed recruitment firms, businesses primarily pay the employee’s agreed salary.
That makes hiring considerably more affordable while giving employers direct control over their new team member.
LatHire lists LATAM appointment-setting talent from approximately $6–$8 per hour, with dedicated full-time hires commonly costing around $1,500–$1,900 per month.
Best for
If you’re planning to expand beyond appointment setters, LatHire also makes it easy to hire other remote professionals, including Virtual Assistants, Executive Assistants, Customer Support Representatives, Operations Managers, and a wide range of Latin American talent.
If your primary objective is building a high-performing outbound sales function, HireSDR.io is one of the most specialized platforms available.
While LatHire serves a broad range of business functions, HireSDR.io focuses exclusively on sales talent, including pre-screened appointment setters, Sales Development Representatives (SDRs), Business Development Representatives (BDRs), and outbound prospecting specialists.
That specialization makes it particularly well suited for companies that need professionals capable of generating pipeline rather than simply handling administrative scheduling.
HireSDR.io is built specifically for businesses that rely on outbound sales.
Candidates are typically assessed for skills such as:
Because every candidate comes from a sales-focused talent pool, employers spend less time sorting through applicants who lack outbound experience.
Like LatHire, HireSDR.io focuses on helping businesses hire directly rather than charging the high recurring retainers associated with fully managed outbound agencies.
Companies primarily pay the salary of the employee they hire, making it a far more cost-effective option for businesses building internal sales teams.
Businesses can hire pre-vetted appointment setters through HireSDR.io from $6 per hour, with listed full-time candidates generally seeking between $900 and $2,000 per month based on their experience and skill level.
Best for
If your hiring needs extend beyond sales, pairing HireSDR.io with LatHire allows you to recruit additional professionals across operations, marketing, customer success, finance, and administrative support while maintaining the same advantages of hiring from Latin America.
If your goal is to completely outsource outbound prospecting rather than hire an in-house appointment setter, Belkins is one of the best-known providers in the market.
Unlike LatHire or HireSDR.io, where you hire and manage your own employee, Belkins functions as a done-for-you outbound sales agency. Their team handles prospect research, email campaigns, outbound outreach, follow-ups, and appointment booking on your behalf.
This can be attractive for businesses that don’t have an internal sales team or don’t want to manage one.
However, it comes at a significantly higher ongoing cost and gives companies less direct control over their outbound process.
Belkins offers a fully managed outbound service that typically includes:
Instead of hiring an individual appointment setter, you’re effectively hiring an outsourced sales development agency.
Belkins does not publicly list fixed pricing, as costs vary depending on campaign size, target market, and required services.
However, businesses should generally expect:
For many startups and SMBs, hiring one or two experienced appointment setters through LatHire can cost significantly less than paying for a managed outbound agency while also giving you a full-time team member dedicated to your business.
Belkins provides appointment setting as a managed service rather than an individual hire, with published packages beginning at roughly $8,000 per month for a plan offering 100 guaranteed annual appointments across three outreach channels.
Best for
Martal Group is another well-established outbound sales agency that provides managed lead generation and appointment-setting services.
Rather than helping companies hire appointment setters directly, Martal Group supplies an outsourced team responsible for prospecting, outreach, lead qualification, and meeting generation.
Their services are generally aimed at B2B organizations with longer sales cycles and more complex enterprise sales processes.
Martal Group offers:
Businesses receive an outsourced sales function instead of hiring individual employees.
Martal Group customizes pricing based on engagement size and sales complexity.
Although exact pricing isn’t published publicly, businesses should expect:
For startups and growing companies, this level of investment may not provide the same long-term ROI as building an internal outbound team through platforms like LatHire or HireSDR.io.
Martal Group prepares custom proposals for each client, although the company’s published agency pricing guidance places managed outbound programs in the region of $3,000–$10,000+ per month.
Best for
BELAY is one of the best-known virtual assistant providers in the United States.
Their assistants primarily support businesses with administrative work, calendar management, inbox organization, scheduling, bookkeeping, and executive support.
While some businesses use BELAY assistants for appointment scheduling, they are generally not specialized outbound appointment setters responsible for cold outreach or sales prospecting.
BELAY provides:
Unlike HireSDR.io or LatHire, the focus is operational support rather than sales pipeline generation.
BELAY operates as a premium managed staffing provider.
Pricing typically reflects:
For companies primarily looking to generate sales meetings, BELAY is usually a more expensive solution than hiring a dedicated appointment setter.
BELAY does not display one standard package price, but its published guidance suggests that US-based virtual assistant support can cost approximately $30–$75 per hour, or around $1,200–$3,000 per month for part-time assistance.
Best for
Boldly offers experienced remote executive assistants and business support professionals on a subscription basis.
Their professionals often have years of administrative experience and work with executives, founders, consultants, and professional service firms.
Although appointment scheduling is part of their service offering, Boldly is not designed specifically for businesses looking to hire outbound appointment setters.
Boldly professionals commonly assist with:
Unlike dedicated appointment setters, they generally aren’t responsible for cold calling, lead generation, or outbound sales campaigns.
Boldly uses monthly subscription plans based on the amount of support required.
Compared with directly hiring a remote appointment setter, businesses should expect:
For businesses whose primary objective is booking sales meetings, hiring a dedicated appointment setter through LatHire or HireSDR.io is typically a much more cost-effective solution.
Boldly’s executive-assistant subscriptions begin at $2,600 per month for 40 hours, which works out to about $65 per hour, while specialist support is billed at $79 per hour.
Best for
One of the biggest decisions companies face isn’t which platform to choose—it’s which hiring model makes the most sense.
Platforms like Belkins and Martal Group effectively become your outsourced sales department.
They handle strategy, prospecting, campaign execution, and appointment booking, making them attractive for companies without an internal sales function.
However, this convenience comes with:
Companies like BELAY and Boldly provide highly experienced professionals, but their focus is administrative support rather than outbound sales.
If your goal is simply managing calendars or executive scheduling, they can be an excellent choice.
If your goal is generating qualified meetings consistently, they generally aren’t designed for that purpose.
Platforms like LatHire and HireSDR.io allow companies to hire dedicated appointment setters who become part of their own team.
This model offers several long-term advantages:
For many startups and growing businesses, building an internal outbound team rather than outsourcing appointment setting ultimately creates a more sustainable sales engine.
Upwork is one of the world’s largest freelance marketplaces, giving businesses access to independent professionals across almost every industry, including sales and lead generation.
If you’re looking to hire an appointment setter for a short-term project or test outbound strategies before making a permanent hire, Upwork can be a useful starting point.
However, because anyone meeting the platform’s requirements can create a profile, candidate quality varies considerably. Employers are responsible for sourcing, interviewing, testing, onboarding, and managing freelancers themselves.
Upwork allows businesses to:
Unlike LatHire or HireSDR.io, there is no standardized sales-specific vetting process.
Businesses pay:
Although entry-level freelancers may appear inexpensive, the time spent interviewing, testing, and replacing underperforming contractors often increases the true cost of hiring.
Freelance appointment setters on Upwork typically charge approximately $10–$20 per hour, with employers potentially paying an additional client marketplace fee of up to 7.99%.
Best for
Fiverr began as a marketplace for small freelance projects and has expanded considerably over the years.
Today, businesses can find freelancers offering appointment setting, lead generation, cold calling, and virtual assistant services.
However, Fiverr remains primarily a gig marketplace rather than a long-term hiring solution.
Most sellers work with multiple clients simultaneously, making it less suitable for businesses looking to build a consistent outbound sales function.
Pricing varies widely depending on the freelancer.
Typical ranges include:
While inexpensive on paper, businesses should remember that lower pricing often comes with limited availability, inconsistent quality, and minimal long-term commitment.
Appointment-setting professionals on Fiverr generally cost $25–$75 per hour, with experienced sellers often charging $45–$60 per hour and packaged services ranging from roughly $50 to $500+.
Best for
LinkedIn Jobs remains one of the largest professional recruiting platforms in the world.
Rather than providing pre-vetted appointment setters, LinkedIn helps employers advertise vacancies and attract applicants directly.
This approach gives businesses complete control over hiring but also requires considerably more time.
You’ll need to review applications, conduct interviews, assess communication skills, verify sales experience, and complete onboarding internally.
LinkedIn pricing depends on how you recruit.
Options typically include:
Costs vary considerably based on hiring volume and campaign duration.
Employers can publish one appointment-setter vacancy on LinkedIn for free, while promoted job posts are charged through a variable budget or pay-per-click model based on factors such as location, competition, and applicant demand.
Best for
Indeed is one of the world’s largest job boards and remains a popular choice for employers hiring appointment setters.
Like LinkedIn, Indeed primarily provides applicant volume rather than candidate qualification.
A single job posting can generate hundreds of applications, making screening one of the biggest challenges.
Employers can:
Actual hiring costs often become much higher once internal recruiting time is considered.
Indeed supports free job listings for many appointment-setter roles, while sponsored posts generally require a minimum advertising budget of $5 per day or $150 per month, with higher budgets sometimes required for competitive positions.
Best for
One of the biggest reasons businesses are turning to Latin America is simple: cost efficiency without sacrificing quality.
Below is a general comparison of what companies can expect when hiring through different models.
| Platform | Hiring Model | Typical Pricing | Best For |
| LatHire | Direct hire | No placement fee (employee salary only) | Long-term LATAM hires |
| HireSDR.io | Specialist direct hire | Salary only | SDRs & appointment setters |
| Belkins | Fully managed agency | Custom premium monthly retainer | Outsourced outbound campaigns |
| Martal Group | Managed sales agency | Custom premium monthly engagement | Enterprise outbound |
| BELAY | Managed staffing | Premium hourly pricing | Administrative support |
| Boldly | Subscription staffing | Premium monthly plans | Executive assistants |
| Upwork | Freelance marketplace | $15–60+/hour | Freelancers |
| Fiverr | Gig marketplace | $20–100+ per project | One-off tasks |
| LinkedIn Jobs | Job board | Sponsored jobs & Recruiter subscriptions | DIY recruiting |
| Indeed | Job board | Free or sponsored PPC listings | High-volume recruiting |
Note: Managed providers such as Belkins, Martal Group, BELAY, and Boldly generally don’t publish fixed pricing because costs vary based on team size, engagement scope, and service level.
| Platform | Pre-vetted Talent | Sales Focus | English Screening | CRM Experience | Employer Manages Employee | Best for Long-Term Hire |
| LatHire | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| HireSDR.io | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Belkins | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ |
| Martal Group | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ |
| BELAY | ✅ | ❌ | ✅ | Limited | ❌ | ❌ |
| Boldly | ✅ | ❌ | ✅ | Limited | ❌ | ❌ |
| Upwork | ❌ | Mixed | Varies | Varies | ✅ | Mixed |
| Fiverr | ❌ | Mixed | Varies | Varies | ✅ | ❌ |
| LinkedIn Jobs | ❌ | Depends | Depends | Depends | ✅ | ✅ |
| Indeed | ❌ | Depends | Depends | Depends | ✅ | ✅ |
While salaries vary depending on experience, industry, and performance expectations, many businesses find that hiring in Latin America offers a significantly better return on investment.
| Region | Typical Annual Cost | Notes |
| United States | $60,000–$85,000+ | Excludes benefits, payroll taxes, commissions, equipment, and recruiting costs |
| Latin America | Often 50–80% lower | Strong English skills, overlapping time zones, and growing outbound sales experience |
For startups and growing companies, those savings can often fund additional hires in customer support, operations, or marketing while maintaining the same hiring budget.
As your business grows, platforms like LatHire’s LATAM hiring services make it easy to expand beyond appointment setters into roles such as Operations Managers, Executive Assistants, Customer Support Representatives, and Virtual Assistants. If you’re scaling a dedicated outbound team, HireSDR.io is an excellent complement for sourcing SDRs and BDRs with proven outbound experience.
The right platform depends on whether you want to hire an individual professional, recruit independently, or outsource the entire appointment-setting function.
LatHire is the best overall choice for businesses that want to hire appointment setters as part of their internal team.
It offers a strong balance of:
This model works especially well for companies that want their appointment setter to learn the brand, understand the target customer, improve messaging over time, and collaborate closely with sales leadership.
Because the professional works directly with your company, you retain control over:
For most startups and growing businesses, this creates more long-term value than paying an agency retainer every month.
HireSDR.io is a strong option for companies that need sales-focused professionals rather than general remote talent.
It is particularly suitable when you need to hire:
Because the platform is focused specifically on sales roles, it is a better fit for companies that need candidates with hands-on experience in cold calling, email outreach, lead qualification, CRM management, and meeting generation.
Businesses hiring several sales professionals can use HireSDR.io alongside LatHire to build a complete remote outbound function.
Belkins is a better fit for companies that do not want to hire, train, or manage appointment setters internally.
Its managed service can cover areas such as:
The trade-off is cost and control.
You are paying for an external agency team rather than building an internal sales asset. This may be worth it for businesses that want a hands-off engagement and have the budget for premium monthly retainers.
Martal Group is best suited to B2B companies with longer sales cycles, more technical products, or enterprise-focused outbound campaigns.
Its model is closer to outsourced sales development than simple appointment setting.
That can be useful when you need support with:
However, companies should expect a higher investment than hiring one or two dedicated appointment setters directly.
BELAY and Boldly are better choices when your main need is administrative scheduling rather than outbound sales.
Their assistants can help with:
They are not usually the best fit for businesses that need cold calling, lead generation, objection handling, or consistent outbound prospecting.
Upwork can work well when you need an appointment setter for a limited campaign, temporary project, or trial period.
It gives you flexibility, but you are responsible for:
This makes Upwork more suitable for businesses with the time and experience to manage freelance talent themselves.
Fiverr may be useful for limited tasks such as:
It is not the strongest choice for businesses that need consistency, accountability, full-time availability, or long-term pipeline development.
LinkedIn Jobs and Indeed are useful when you have an internal recruiter or hiring manager who can run the entire recruitment process.
These platforms can provide large applicant pools, but they do not remove the need for:
They offer control, but usually require more time than using a pre-vetted hiring platform.
| Business Need | Best Platform |
| Best overall for hiring a LATAM appointment setter | LatHire |
| Best for SDRs, BDRs, and outbound sales hires | HireSDR.io |
| Best fully managed outbound service | Belkins |
| Best for complex enterprise B2B campaigns | Martal Group |
| Best for executive scheduling support | BELAY |
| Best for premium remote executive assistants | Boldly |
| Best for short-term freelancers | Upwork |
| Best for small one-off appointment-setting tasks | Fiverr |
| Best for professional-network recruiting | LinkedIn Jobs |
| Best for high-volume job advertising | Indeed |
Before choosing a platform, it helps to decide whether you want to own the sales process internally or outsource it.
A direct hire becomes part of your team and works under your management.
This model is usually best for businesses that want:
Platforms such as LatHire and HireSDR.io support this model.
A managed service handles most or all of the appointment-setting process for you.
This is usually best for companies that want:
Belkins and Martal Group fall into this category.
The main disadvantages are higher monthly costs, less control over individual representatives, and greater reliance on an external provider.
Freelance marketplaces provide flexibility without requiring a long-term commitment.
They work best when:
Upwork and Fiverr are the most common examples.
Job boards give employers access to applicants but do not provide meaningful vetting.
They are most suitable for companies with internal recruiting capacity.
LinkedIn Jobs and Indeed fall into this category.
Regardless of which platform you choose, a successful appointment setter should have more than a confident phone voice.
The candidate should be able to speak naturally, explain your offer clearly, and respond confidently when prospects ask questions.
Look for experience with:
Experience in your industry is helpful, but strong sales fundamentals are usually more important.
Appointment setters regularly hear objections such as:
A strong candidate should be able to respond without sounding aggressive or scripted.
Appointment setters should be comfortable updating lead statuses, adding notes, recording outcomes, and scheduling follow-ups.
Poor CRM hygiene can make even a productive outreach campaign difficult to manage.
Most meetings are not booked on the first interaction.
The best appointment setters know how to follow up professionally across several touchpoints without overwhelming the prospect.
Your messaging, target customer, and qualification standards will evolve.
A good appointment setter should be able to accept feedback, review call recordings, and improve performance over time.
For US and Canadian companies, hiring from Latin America makes live coaching and daily collaboration much easier.
Professionals can typically work during the same business hours as your internal sales team and target customers.
Use these questions to assess candidates before making a hire.
Look for evidence that the candidate reviews the company, industry, role, and likely pain points before starting the conversation.
Strong candidates should acknowledge the objection, ask a relevant follow-up question, and avoid forcing the conversation.
The answer should reflect your own qualification criteria, including need, authority, timing, fit, and interest.
There is no single correct number, but the candidate should demonstrate a structured approach rather than relying on one call or email.
Look for familiarity with platforms such as HubSpot, Salesforce, Pipedrive, Apollo, Outreach, Salesloft, or similar tools.
Strong candidates should be able to explain how they prioritize calls, follow-ups, emails, CRM updates, and scheduled meetings.
Useful metrics include:
A live simulation is one of the most useful ways to evaluate tone, confidence, listening ability, and objection handling.
LatHire is the best overall option for companies that want to hire pre-vetted appointment setters from Latin America as dedicated members of their team.
HireSDR.io is another strong option for businesses that need appointment setters alongside SDRs, BDRs, and other outbound sales professionals.
The cost depends on location, experience, hiring model, and responsibilities.
US-based hires typically cost considerably more once salary, payroll taxes, benefits, commissions, recruitment, and software are included.
Hiring from Latin America can reduce total employment costs significantly while still providing strong English communication and US time-zone overlap.
Managed outbound agencies often charge premium monthly retainers, while freelance marketplaces usually charge hourly or per project.
Hiring a dedicated appointment setter is usually more affordable over the long term.
An agency may include strategy, management, list building, and campaign execution, but those services are reflected in a higher monthly cost.
Direct hiring is often a better fit for companies that already have a sales process and want to build internal capability.
An appointment setter primarily focuses on contacting leads, qualifying interest, and booking meetings.
An SDR may handle a broader range of responsibilities, including:
Businesses with more complex outbound needs may benefit from hiring an SDR rather than a narrowly focused appointment setter.
A freelancer may be suitable for a temporary project or small campaign.
A full-time appointment setter is usually better when you need:
Latin America offers a strong combination of:
These advantages make the region particularly attractive to US and Canadian companies.
Some virtual assistants can handle warm lead follow-up, calendar scheduling, and basic outreach.
However, outbound appointment setting requires stronger sales skills, including cold calling, objection handling, qualification, and consistent follow-up.
Businesses focused on pipeline generation should hire someone with proven outbound sales experience.
Useful tools include:
The exact tools matter less than the candidate’s ability to learn your workflow quickly.
Traditional job boards may take several weeks because employers must advertise, review applications, interview candidates, and conduct assessments.
Pre-vetted hiring platforms such as LatHire can significantly reduce the process by presenting candidates who have already completed initial screening.
Appointment setters are commonly hired by:
For most businesses, LatHire offers the best combination of candidate quality, speed, affordability, and long-term value.
Instead of paying a premium monthly agency retainer or spending weeks screening job-board applicants, companies can access pre-vetted LATAM professionals who work directly with their internal team.
This gives employers:
For companies building a larger sales development function, HireSDR.io is an excellent specialist option for hiring appointment setters, SDRs, and BDRs.
For broader remote hiring needs, LatHire can also help you find virtual assistants, executive assistants, operations managers, customer support professionals, and other pre-vetted Latin American talent.
A strong appointment setter can help your team reach more prospects, follow up consistently, keep the CRM organized, and turn outbound activity into qualified sales conversations.
With LatHire, you can skip the large applicant pools, expensive placement fees, and lengthy recruitment process.
Explore LatHire’s talent network and start interviewing experienced remote appointment setters who can work during US business hours and become a long-term part of your team.