Role Overview

We are seeking a dynamic, hands-on Marketing Manager to lead Zigtal’s marketing strategy and execution. This role is ideal for someone who thrives in a fast-paced start-up environment, is passionate about technology, and can blend creativity with data-driven decision-making.

You will take ownership of branding, digital campaigns, partner marketing, product storytelling, and customer engagement—working closely with leadership and sales teams to support growth goals.

Key Responsibilities

• Develop and execute Zigtal’s marketing strategy across digital, content, and event channels to support business growth and brand visibility.
• Lead and manage demand generation campaigns, including email, social media, webinars, and paid media to attract and convert leads.
• Build and execute a content marketing strategy—including case studies, whitepapers, blogs, and thought leadership aligned to the skill intelligence and workforce transformation domain.
• Collaborate with sales and partnerships teams to support ABM (Account-Based Marketing) efforts and create targeted collateral.
• Own and optimize Zigtal’s web presence, SEO/SEM strategies, and CRM/email automation (e.g., HubSpot, Mailchimp).
• Organize Zigtal’s presence at industry events, webinars, and roundtables in collaboration with external partners and internal stakeholders.
• Track and analyze campaign performance metrics to optimize marketing ROI.
• Manage relationships with external design, content, and PR partners as needed.

Requirements

Ideal Candidate Profile

• 5+ years of marketing experience, preferably in SaaS, HRTech, or B2B enterprise technology.
• Strong understanding of digital marketing, content creation, demand generation, and brand building.
• Experience working in start-ups or early-growth companies is highly desirable.
• Proficiency in marketing automation, CRM tools, website CMS, and analytics platforms.
• Excellent communication, storytelling, and copywriting skills.
• A self-starter mindset with the ability to work independently and thrive in an evolving environment.

Benefits

About Zigtal

Zigtal is a cutting-edge Skill Intelligence Platform built to enable organizations to align workforce capabilities with evolving business needs. We empower enterprises to drive talent agility, improve career mobility, and enhance organizational readiness through AI-powered skill visibility, benchmarking, and actionable insights.

We are now scaling across global enterprises and are looking for a Marketing Lead who can lead our go-to-market efforts, build brand awareness, and accelerate demand generation.

At Zone IT we are working with industry leaders to provide quality consulting and Resourcing services. We are always looking for Consultants who share the same passion and focus as we do. We know what it takes to stay on the top and ahead of the curve. That’s why out training and mentor programs are designed to bring the best from our teams.

Zone IT Solutions is an equal opportunity employer and our recruitment process focuses on essential skills and abilities. We welcome applicants from a diverse range of backgrounds, including Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse (CALD) backgrounds and people with disabilities.