Role Description

We’re seeking a strategic, collaborative, and driven Principal, Product Marketing for our Mortgage and Payment Solutions team to lead go-to-market (GTM) strategies, develop compelling value propositions, and shape product positioning that resonates with our target customers.

• Conduct in-depth customer research to define target personas, needs, and buying behaviors.
• Gather and analyze industry trends, customer feedback, and competitor insights to inform positioning and roadmap.
• Create differentiated messaging and value propositions for mortgage and payment solutions.
• Craft compelling content for sales enablement, marketing campaigns, product launches, and internal stakeholders.
• Develop and execute GTM plans that align with business goals and drive revenue growth.
• Collaborate cross-functionally with product, sales, design, and customer success teams to ensure consistent execution.
• Lead launch planning and promotional strategies.
• Equip sales teams with the tools, content, and messaging they need to convert leads.
• Support demand generation through targeted campaigns that highlight product benefits and solve customer pain points.
• Measure and evaluate product marketing success using KPIs and customer feedback.
• Iterate on messaging and strategies based on real-time market and campaign data.

Qualifications

• 10+ years in Product Marketing, ideally within B2B SaaS, fintech, or information services.
• Proven success in developing and executing GTM strategies.
• Strong expertise in persona development, competitive analysis, and positioning.
• Excellent communicator with the ability to influence both internal stakeholders and external audiences.
• Demonstrated ability to translate technical product details into user benefits and business outcomes.
• Self-starter mindset with exceptional organizational and project management skills.
• Proven success operating in a matrixed environment—balancing multiple priorities, stakeholders, and teams to drive unified outcomes.
• Experience working in a hybrid or remote environment across geographically dispersed teams.

Requirements

• Bachelor Degree in Business, Marketing or related field, or equivalent work experience.
• Graduate Degree in Business, Marketing or related field is preferred.
• Certification in the Pragmatic Marketing Framework is preferred.

Benefits

• Generous PTO and 11 paid holidays, plus well-being and volunteer time off.
• Up to 16 weeks of fully paid parental leave and a baby stipend.
• Multiple medical plan options with mental health and wellness support offerings.
• 401(k) with company match and vesting after one year.
• $400 annual well-being stipend and tuition assistance up to $5,250.
• Recognition Rewards, Referral bonuses, exclusive discounts and more!